…secures exclusive content, news and video agreement.
Football website, Goal.com, a subsidiary of Perform Group, has reached an agreement with PACE Sports and Entertainment Marketing Ltd, to become the Online Media Partner of the Higher Institutions Football League (HiFL®) ahead of the 2019 season.
Under the terms of the agreement, Goal.com will stream exclusive content, news and video from Nigeria's first collegiate football league HiFL®, which returns for a second season this April.
Speaking about the partnership in Lagos, Senior Sales Executive, West-Africa, Goal.Com, Thelma Edinbus expressed that the partnership is a step in the right direction “Goal.com is excited about this partnership with the Higher Institutions Football League and we see this as a great opportunity to encourage the amazing football talents that we have in our campuses. I am certain our high number of visitors will be delighted to see the in-depth reviews of the 2019 league season and we are looking forward to future engagements in the coming years” Thelma Said.
Speaking about the rationale behind the partnership, Chief Strategy Officer, PACE Sports and Entertainment Marketing, Olamide Adeyemo described the partnership as a laudable development “We are excited by the significance of this partnership to every young athletic talent across Nigerian universities and what it means for their professional aspirations. We believe that Goal.com’s extensive reach, followership and engagements will further propel them towards their dreams.”
“PACE, NUGA and our sponsors including Stanbic IBTC and Premier Cool remain committed to partnerships that will ensure the sustainability of HiFL® as one of the most powerful platforms for grassroots football development in Nigeria and Africa as a whole.” Olamide concluded.
It would be recalled that UAM Tillers from the University of Agriculture, Makurdi won the maiden edition of the league after defeating the UNICAL Malabites from the University of Calabar 5-4 on penalties at the finals played at the Agege Stadium in Lagos last November.
The HiFL® 2019 Season commences in April, with 32 schools playing for a period of 21 weeks in a return leg elimination league format.
The PACE Sports and Goal.com deal would run throughout the 2019 season with an option of extension.